Multi-Tasking For More Business
Being where your target audience is means promoting your Fractional services using more sources than ever. Repurposing your content expands your reach while showing potential employers how many different sources you can place them in.
Your personal strategies for marketing your services as a Fractional Marketing Officer need to be very effective for two separate and very important reasons. The need to be noticed and impress potential clients is number one. However, potential hiring sources also need to be impressed by seeing what you could do for them.
These days, being an expert in only one source (such as Facebook Ads) is not enough because there are more and more options. Companies are looking to expand or create a presence through more than ads and SEO. They want stories written, engagement with their audience, videos, podcasts, photos, and animations are on the increase. The presence of Ai has added FAQs and case studies to the mix when it comes to search placements.
One way to show your ability to create each of those things is to be doing them for yourself. If you haven’t already, establish a strategy for increasing visits to your website, followers to your social media, and showcasing client successes (when allowed). No matter how busy your schedule gets, continue to maintain a presence for your brand.
Like it or not, SEO is evolving. People, companies, and products are being found from a lot more sources than search engines. The potential employers you are trying to reach are likely also utilizing multiple sources. Chances are you are aware of how to repurpose content for your clients. Something in a video can also be used in a blog or social media post to make a point. As search grows, your marketing needs to reflect that.
Suppose a business owner sees and follows your videos on YouTube. He/she is aware you do a great job on those. However, he/she could also be on another platform and regularly see excellent work from a different Fractional and be keeping that source in mind for their next hire. If that business owner ALSO sees your work on the other platform(s) they visit regularly, they have more reasons to be impressed with you!
Maybe that owner is thinking, “We are already on YouTube, but if (you) could help us add (other platform) to our work, we stand to gain”, knowing that you could handle the assignment.
Successful marketing comes from being where your target audience is. Now that your target audience is using multiple places, showing them you are ready to take that on could be the big advantage which lands the gig.
If there are areas you need help with or are looking for partners for, please reach out. Let’s work together to reach the target audience!
