How Can Competitors Help You?
Learn how competitor research can help Fractional Marketing Officers uncover new opportunities, strengthen client strategies, offer greater value, and grow their business.
Your competitors can help you if you, as a Fractional Marketing Officer, in your operation and your ability to win more clients for yourself. If you monitor and track them, you can come up with many advantages you can use, regardless of your level of experience and expertise in comparison.
It becomes easier to promote your business compared with others when you know plenty about what those advantages are. Sometimes, those advantages may be in something you can offer which is not directly within your wheelhouse.
Here is an example. Suppose you are charged with creating sales copy for customers to purchase in bulk and receive additional discounts based on quantity. You can provide them with effective copy, but their website currently does not include a calculator to help a potential customer determine how much they would save when purchasing the quantity they need. Suppose on of their competitors has calculator on their site which you can show them clearly helps with the sales process. Or, suppose you can’t find any of their competitors which offer a sales calculator, and realize the competitive advantage your efforts could bring them.
In this example, you are hired for your content and/or strategy production and not for IT or tech considerations. However, it doesn’t need to be an obstacle.
There is a solution, which may vary based on the specifics of the technical needs. It is another reason why our team can be an important part of your team, possibly at no cost to you. We can work with you behind the scenes to design and educate, allowing you to present the complete opportunity to your client. The pricing can easily be structured to your liking, such as separating the cost of your services from the cost of the website or technical enhancement.
The above example is one of the ways we can increase your value for potential clients and help your business grow.
Meanwhile, monitoring your competitors can also help you explore how they are marketing themselves and their services, what and when they post, and what they are not offering that you do. Monitoring your competitors can be a great tool for helping your Fractional Marketing business grow even faster!
