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Transforming the Digital Advertising Landscape: Embee Media’s Remarkable Evolution

non-profit
government
website
webflow
wordpress

Embee Media is a full-service advertising agency.

non-profit
government
website
webflow
wordpress
Embee provides customized digital solutions for its clientele, which includes candidates running for a number of high-stakes, political offices.
Embee Media provides custom digital solutions for its clientbase with services ranging from web development and design to brand positioning and content strategy. They specialize in targeting core demographics that resonate with the candidates they represent.

Audience

The Embee Media audience leans toward conservative Americans; however, as the agency represents candidates running for office at all levels of government in addition to a variety of cause-based organizations, it must be able to create content for a variety of audiences and causes – and quickly.

Customer Challenges

non-profit
government
website
webflow
wordpress
Due to the nature of Embee Media’s clientele, a lot of the agency’s need was seasonal and aligned with the upcoming election cycle. With a laundry list of clients each with specialized messaging and condensed timeframes, Embee Media’s primary job for us was straightforward: Create a number of small and powerful websites in a short period of time.
Eventually, the company moved the site to a CMS to alleviate the workload for the in-house developers. However, the CMS was slow, outdated, and couldn’t support the business needs. It was clear that a better CMS was needed in addition to a dedicated team to manage marketing tasks, workflow, and website development.
  • Cut down on workload
  • Optimize processes
  • Offer flexibility
  • Allow the client to take a site to market in a matter of days.

Priorities and Goals

Speed and accuracy were top priorities for Embee Media.
The expectation was to deliver a solution that would allow us to turn around a new website within several days at max. We also needed a solution that the client could update themselves. This would provide them with autonomy over their content and the ability to ensure everything on the site remained up to date and accurate.

Solutions

We selected Webflow and Wordpress for efficiency and to shorten the time spent on coding and development. With these SAAS development tools, the client was also able to update the content by themselves and on their own timeline with both ease and speed.

Results

Thanks to our quick turnaround time, efficient processes, and the timeline of an easy-to-use SAAS tool, the client was able to reduce costs on both design and website development. We continue to provide technology support to Embee Media as they continue to grow their business.

Arrange a consultation with Alex to explore dynamic strategies for boosting revenue and reducing costs.

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