Taking the Clinical Research Scene by Storm: Centricity Research Blitzes Challenges with DoneHQ
Centricity Research, the powerhouse in the clinical research industry, knows how to take the stage and turn heads.
Born out of the merger of four separate companies, they've become the rock gods of clinical trials across the United States and Canada, boasting a colossal database of over 7.8 million patients and 35 active research sites. Their mission? To help drug makers find the perfect players for their trials and rock the world of medical advancements.
With clinical trials spanning over 35 therapeutic areas like oncology, cardiology, infectious diseases, and more, Centricity Research attracts a diverse audience. They make it their business to engage potential clinical trial participants, referring physicians, and clinical trial sponsors.
Their website serves as a one-stop powerhouse for these groups, offering a rock-solid platform to explore and apply for trials, participate in medical screenings, refer friends, and even dive into sponsorship opportunities.
It has always been smooth for Centricity Research
When the founding companies merged, they faced the mammoth challenge of consolidating four different brands into one harmonious entity.
The clash of branding, marketing teams, and guidelines created chaos on the stage. They even attempted a do-it-yourself approach with a templated platform. Still, it fell flat —too rigid and lacking their needed support. It was our time to join the DoneHQ band and create a website to shred the competition and bring harmony to the chaos.
Our mission for Centricity Research was clear
Create a dynamic website that would unite all the original partners under a single brand while attracting new patients. We needed to make a platform that rocked the stage and met the unique needs of each audience.
To achieve this, we unleashed our creative and technical skills, crafting a website that showcased the new company branding and incorporated an integrated customer relationship management (CRM) system to keep everything flowing smoothly.
The new and improved website boasted personalized calls to action and lead generation forms for each audience group—patients, physicians, and referring physicians. With designated pages tailored to their needs, everyone could find the information they craved.
From location details to free screenings and the ins and outs of clinical trials, our design ensured a seamless experience. We even cranked up the volume on search engine optimization to ensure maximum visibility and lead generation.
But wait, there’s more!
DoneHQ didn't let the merger partners' old branding fade into obscurity. We redirected traffic from third-party sites where their ads still resided, ensuring a smooth transition and preventing any brand disruption that could throw the crowd off balance. We wanted Centricity Research to remain at the forefront, commanding attention and magnifying its value in the industry.
The results of our partnership were nothing short of legendary
Centricity Research's unified website, combined with our efficient system processes, amplified its value and played a vital role in fulfilling its business goals. So much so that they were eventually sold to another owner. DoneHQ’s work set the stage for maximum impact, building a solid foundation that elevated their worth—even before the final chord of the deal was struck.
DoneHQ boogied alongside Centricity Research!
Providing ongoing consulting and maintenance to fine-tune the CRM system and ensure efficiency. We were their trusted backstage crew, ready to make adjustments and enhancements whenever needed.
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