BioWave
The Electric Revolution!
Medicine
Website
SEO
Compliance
WordPress
B2B
Prepare to experience the shockwaves of success with BioWave, the medical device company revolutionizing pain relief!
Medicine
Website
SEO
Compliance
WordPress
B2B
According to the Advanced Medical Technology Association, there are more than 6,500 medtech companies across the United States. That’s some fierce competition – and why it was critical that we created a standout, lead-driving website for our client and medical device company BioWave.
BioWave is a medical device company that provides a high-tech, nonsurgical treatment for pain relief without the use of narcotics. The company offers a range of portable and professional-grade neurostimulation products that, depending on the device, can be used – and even worn – by individual patients or medical providers.
Audience
BioWave’s website primarily targets medical device distributors and professionals, which includes but is not limited to, physicians, physical therapists, and athletic trainers who can prescribe the company’s products to their patients or use them in house. Although a B2B operation, the company also provides customer support for patients using their portable devices.
Customer Challenges
Medicine
Website
SEO
Compliance
WordPress
B2B
Prior to contracting with us, the BioWave team didn’t realize that their website could help to generate leads. They had an outdated and poorly performing website weighed down by technical issues and a poor usability index. Overall, the site was outdated and difficult for users to navigate, which negatively impacted lead generation and conversion rates.
Priorities and Goals
Our priority for BioWave was to create a rebranded site that would not only look good, but generate a higher quality lead base for the customer.
During the website redevelopment process, there were several important factors that were top of mind:
- Integrating BioWave’s new brand guidelines into the redesign while simultaneoulsy maintaining the old site
- Meeting compliance standards to uphold industry regulation and government contract requirements
- Setting up a good technical SEO framework to generate leads
Solutions
We created a new website for BioWave that:
- Integrated the new brand guidelines
- Followed regulatory requirements
- Implemented on-page SEO tactics featuring an optimized site architecture, URL and content structure, and enhanced site speed.
Site architecture highlights include:
- Lead generation forms for potential distributors and patients
- An optimized FAQ page
- Curated user reviews from Google
- Easy-to-find calls to action
- Distributor promotion to enhance patient product access.
Results
Prior to working with us, BioWave did not have any government leads, but that has since changed. Additionally, since launching the new website, the number of leads from website visitors/users has increased and stabilized.
To maintain and enhance these results, we continue to:
- Monitor website security
- Provide WordPress and plugin updates
- Publish new content
- Provide consistent SEO services and AB testing
- Deliver same-day customer service and troubleshooting support.
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